How To Start An Internet Business
Starting an internet business can sound like a dream: work from home, set your own hours, is your own boss. But most internet startups require significant investments of time and money, and many of them fail. If you’re considering buying an internet business opportunity, know that the promise of big earnings and ideal work conditions is a pipe dream for most. In many ways, starting an internet business is similar to starting a brick-and-mortar store. You’ll plan your business, organize your funding, produce your product, and get to work. But, there are unique aspects of running an online-only business that would-be entrepreneurs need to consider. If you’re ready to be in charge of your own destiny, but don’t have the capital to buy a franchise or open up a storefront, consider starting an internet business. There are a few different types of internet business such as ecommerce site, Etsy store and eBay store.. However, like with any business, you’ll need an excellent product and a solid marketing plan. See All Steps to learn what it takes to start your business online.
Write your business plan
Once you’ve done a bit of preliminary planning, it’s time to write your business plan. Unless you’re asking for funding from the bank, an investor, or have a similar business plan event coming up, you’re better off sticking to a lean business plan. A lean plan is quicker and easier to write, and distills your plan down to the essentials.
Register your business
Your business needs to be registered according to your state’s laws. Choose an official business name and fill out the appropriate paperwork to make your business official. Before you register your business, it can help to have a business plan laid out. Consider your production costs, shipping costs, taxes, and web hosting fees.
Design and build your website
Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind such as choose one or two plain fonts on a white background. Make your navigation clear and simple and the same on every page. Only use graphics, audio or video if they enhance your message. Include an opt-in offer so you can collect e-mail addresse and your website is your online storefront, so make it customer-friendly.
Use search engines to drive targeted buyers
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords.
Register your domain name and set up your website
If you’ve chosen to set up your own eCommerce site outside of a platform such as eBay or Etsy, you’ll want to make sure your chosen domain name is available and ready for use. Once you’ve secured it, the process of setting up your business website begins. You can choose to outsource this to a professional or DIY it with our handy guide.
Establish an expert reputation for yourself
People use the internet to find information. Provide that information for free to other sites and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information. Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites. Become an active expert in industry forums and social networking sites where your target market hangs out. Search engines love links from relevant sites and will reward you in the rankings.
Gets a web hosting service
There are free hosting services to be found, but if you’re serious about running an online business long term, consider paying for one that offers all the services you need. You’ll be less likely to run into problems when your business starts to take off. Choose a hosting service that allows for growth. Some hosting services are highly structured, allowing you to choose from among different templates to create a website quite easily. Others allow you to do your own programming, giving you greater flexibility.
Use the power of e-mail marketing
When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them e-mail. That means you’re giving them something they’ve asked for and you’re developing lifetime relationships with them. The response is 100 percent measurable. E-mail marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.
Increase your income
One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part–not to mention the most expensive. So use back-end selling and upselling to get them to buy again. Offer products that complement their original purchase. Send out electronic loyalty coupons they can redeem on their next visit.
Internet business is actually quite easy. Explained in simple terms the structure of a successful online enterprise is comprised of a few components, that when linked together can deliver hundreds, thousands and even millions of dollars in online profits. The internet offers you a wealth of opportunities to start your own businesses, often with little to no cost. We’ll also go over the process for starting an internet business, and above the steps you’ll need to take to get your business up and running.